Why Push Notifications Are The Next Frontier In Customer Engagement
We’ve all seen the stats: 90% of users abandon an app after just one use and 50% of apps are used only once. Is your business taking advantage of this opportunity? According to Apple, “users who receive push notifications are more likely to engage with them than those who don’t
Opening up the conversation about push notifications is the easiest way to increase engagement with your users — especially when they come at the right time, which is why they’re so effective at boosting sales and conversions.
Not only do push notifications help drive sales, but they also improve user retention by keeping users in your app longer and increasing their engagement.
The ultimate conversation starter
While push notifications can be used to promote sales, they can also be used for more mundane things like reminding users when their package is about to arrive or letting them know that a …